Social Commerce

Social Commerce

Social media has become an integral part of our day to day lives as most of spend a few hours on it everyday. Despite being a platform for individual users, social media platforms allow people to form groups with people with the same interest, users get to interact with new people, listen to songs, play games and recently, with increasing trustworthiness in social channels, people are becoming comfortable in transferring money over these social channels for purchasing products. And because of this reason the trend of Social Commerce is « in » the market.

But in a general user’s perspective, what social commerce actually is?

Is it a sales channel?
Is it any type of customer service?
Can we refer it as a new form of advertisement?
Or can we mention it as an innovation in e-commerce?

Well, the answer for all the above questions is a « BIG YES ». Social commerce is everything mentioned above. All the above features or perspectives are embedded onto a single social media platform, to facilitate both users and businesses to involve in monetary exchange.

Every person possesses an intense desire to live in a social network; it may be a real world network or a virtual network like a social media platforms. Most of the time, this network determines, how people influence each other in terms of their choices. It’s a well-known fact that a friend’s recommendation is the most persuasive advertisement.

So, to utilize the popularity of these pre-existing networks of people, for business development, while maintaining the trustworthiness, helps building the reputation for a company.

Different social media have defined their own social commerce strategies, like:

F-Commerce, or facebook commerce, is the practice of sale and purchase using the most popular social media platform, either using facebook directly or using the facebook open graph.
T-commerce, similar to f-commerce, t-commerce is the practice of commerce using twitter. All the sale and purchase, payment option and product advertisements are done through twitter. Twitter has a system to inform about the real-time transaction status via direct message.

Social commerce not only brings revenue in terms of transactions, but through advertising and click-through as well. Recommendations by individual users also work for the companies for developing their business online. Also, it’s not only the company being benefited, but the users are also potential beneficiaries, as even their participation in such commerce counts. Sites offer special rewards or reputations points against the user’s recommendation and information sharing from the user’s account.

Individual level reviews are presented on web-pages which discuss the quality and drawbacks of a product in its category. Some web-sites offer features for product comparison, so that a user can first compare the product in terms of price, specifications and features and after that decide according to their requirements.

Christa Joe is the author of this article. She has been writing articles for Cloud Computing Company like Q3 Technologies. Moreover, she has been providing useful content writing material related to iPhone Application Development & Mobile App Development.

Ce vidéo présente l’avis de Diane Nadeau et de Harold Boeck sur la maîtrise en commerce électronique de l’université de Sherbrooke. Diane Nadeau est consultante en stratégie d’affaire électronique et chargée de cours au BAC et à la maîtrise à l’université de Sherbrooke. Harold Boeck est directeur de la maîtrise en commerce électronique à l’université de Sherbrooke.
Video Rating: 5 / 5

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