International E-commerce Methods
As the growth of online shopping spreads worldwide, an increasing number of businesses are looking to capitalize on this trend by developing an international e-commerce website to sell their products globally. As online shopping gains popularity around the globe, online stores in the United States are noticing an increase in visitors from abroad. The problem is most of these stores are not able to handle orders from overseas. Simply having the ability to ship products abroad is not enough to satisfy all of your international customers. You must make their shopping experience as easy as possible, this includes having the right translator software, being able to process payment in their currency, and using a reliable global delivery service.
There are specific challenges you should expect to face when starting an international e-commerce business. They include the following:
Communication barriers – Even though English is the most widely accepted language on the web, it cannot take the place of a person’s native language. To make sure that all web users can fully understand what it is you are selling and how to properly use it, you need to have your website translated into several languages. You will need a very proficient translator software to get the job done.
Forms of payment – Customers residing in other parts of the world expect to buy products with their own currency. You can’t have an international e-commerce business without the ability to accept multiple currencies from around the world.
Shipping issues – How successful an ecommerce business is depends on being able to ship products out on time at a decent price. Doing this for your global orders becomes even more difficult. You need to have a reliable global delivery service to carry out this job for you.
Tariffs and duties – You are subject to the tariffs and duties set up by the different destination countries when you ship to your international customers. You must find out how much they are and let your customers know so they are not suddenly hit with hidden fees.
Import/Export regulations – There is also a chance that your products will be subject to import or export regulations. Find out whether or not you are able to ship your products outside of the United States and if they are allowed into different destination countries.
A great way to take care of most of the international e-commerce obstacles is to use an e-commerce solution that has the ability to do the following:
Use a multiple language translator software to translate basic words in the product name, category name, description, images and teaser sections
Show price conversion for the different currencies on the site
Can be integrated with payment processors that handle international payments
Calculates shipping in real time for reliable global delivery service companies such as UPS, USPS, DHL, FedEx, Canada Post and Australia Post
Supports all advanced tax calculation techniques
Supports international date formatting
There are also many things you can do to provide better international e-commerce in addition to using the correct ecommerce solution. The first thing you need to do is inform all of your global web users of your ability to accept their order. To be able to do this you need to use a lot of visual indicators throughout your web site such as flags to depict available languages and special links to display global shipping policy. If you have to charge additional fees, be sure to inform your customers about it before they place the order. A smart way to boost conversions and reduce returns is to give very detailed instructions on how to return an international order. An even better way to acquire more international customers is to reduce the cost of shipping your products abroad.
Combining the correct ecommerce solution with a couple of on-site techniques is the winning formula for building a successful international ecommerce international e-commerce business. Expose your products to more online visitors by using a multiple language translator software. Get them to make a purchase by making the order process as easy to understand as possible. With the right payment processor and global delivery service, the order can be completed effortlessly.
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