Hometown OC Magazine

Hometown OC Magazine

Hometown OC magazine is one of the oldest and most popular direct-mail advertising companies in Orange County. It was established in 1992; initially in the city of Tustin and Irvine but later aggressively expanding to other cities in the area. Its goal is to provide business owners with high quality advertising at a low cost. Orange County is a competitive market with thousands of large, medium and small businesses. To stand out and succeed, companies need to advertise. Large companies don’t have a problem with self-promoting, however, small business with limited resources do not have the money to run TV ads or send out large volumes of flyer. Hometown OC makes it possible for small business to advertise effectively even on a limited budget. By pooling the resources of other small businesses, the company produces a magazine-quality coupon booklet featuring member merchants. The price of an ad reaching 25,000 residents in a particular zone can be as low as $ 125.

The company has grown from being just one book covering only Tustin in 1992 to over 10 area specific books with a total circulation of over 250,000. It also has a separate mailing that delivers 10,000 copies to businesses in the county. As the demand for quality advertising grows look for Hometown OC to expand further, this time covering North Orange County.

While its primary business is producing the 10 Hometown OC magazines, the company also provides other services to help companies. They provide full service printing such as business cards, postcards, letterheads, flyers, and much more. In fact, looking at their website, the company seems to provide the largest array of printing material in the county. Since they are a commercial printing, prices are extremely low. Recent regular prices include $ 25 for 1000 business cards or $ 90 for 1000 flyers. Keep in mind though, their printing business is online, so you must create an account and process your order on their website to enjoy these deals.

Hometown OC also has an online website. Although they have a high circulation per zone, not all resident will get a book. Orange County is growing and it’s impossible to deliver a copy of the magazine to every resident. For people that do not get the book, the website is a great asset. Consumers can go online, browse through the list of merchants offering deals, and print out the coupons. The website has most of the deals found in the 10 magazines and a few online exclusive bargains. This exciting portal has become an instant success, getting over 200 unique views on a daily basis. On a recent online deal, the owner of a favorite OC establishment, Hokkaido Seafood Buffet, was overwhelmed at her online-only coupon response that she had to take down the deal. Within 6 days of listing her coupon of “Buy 2 Buffets and 2 Drinks and get a FREE Buffet”, she received over 500 printouts.

The fact that HometownOC.com is a free resource for businesses to promote their products and services, merchants are finding out that the online version of the magazine is becoming a valuable tool to help them retain and increase their customer base in this highly competitive market. It is no wonder Hometown OC is the most popular direct-mail advertising company in Orange County. With so many choices to pick from in terms of direct-mailing, not many businesses last this long. Hometown is successful because it continues to offer small business owners the most value for their money.

Here are the 10 Hometown OC magazines:

· Zone 1: Tustin Foothills and Tustin

· Zone 2: East Irvine (Surrounding 5 Fwy areas)

· Zone 3: West Irvine (Surrounding 405 Fwy areas)

· Zone 4: Lake Forest and North Mission Viejo

· Zone 5: Ladera Ranch and South Mission Viejo

· Zone 6: Laguna Niguel and Dana Point

· Zone 7: Laguna Hills and Aliso Viejo

· Zone 8: Rancho Santa Margarita and Coto de Caza

· Zone 9: San Clemente and San Juan Capistrano

· Zone 10: Costa Mesa and Newport Beach

Remember, each of these 10 Hometown OC magazines is locally focused. They are divided to give you the perfect amount of exposure. You are not paying for a small and insufficient 10,000 pieces of mailing nor are you paying for a 50,000 circulation when half the readers are too far to enjoy your deals. Hometown OC zones were carefully mapped out so that merchants and consumers are within a 15 minute drive of each other. This gives your company the optimal amount of coverage.

Hometown OC is really one of the best direct-mailing companies in Orange County. By focusing on giving merchants more value for their advertising dollar, Hometown OC is able to succeed and grow over a long period, over 19 years of longevity, while other companies are just starting off or no longer in existence. If you are interested in finding out more about the company, contact them directly at 949-200-7518. Maybe you are lucky to have a company located in Orange County and can use their service to grow your business.

Hometown magazine come out every 5 to 6 weeks and is delivered and verified by the US Postal Service. Local merchants offer amazing deals in Orange County that you can print out.

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