Email Marketing – Advantages & Disadvantages of Email Marketing

Email Marketing – Advantages & Disadvantages of Email Marketing

Email marketing is one of the most effective marketing channels to promote your product or service. Every day, companies use emails to do business. If you know how to plan a good email campaign, you will see the tremendous results from it. Although email marketing has a lot of advantages, it also has some disadvantages too.

One of the most important advantages of email marketing is that it allows you to reach global audience with minimum effort. There is no geographical boundary when it comes to email marketing. Although it is still possible to reach global audience with other offline advertising channels like radio, TV and other printed media, email marketing is definitely the cheapest.

It is extremely cheap to launch an email campaign when compared to other marketing channels. In most cases, you already have your own subscribers. So, you do not need to pay to get a mailing list. The cost to send emails is very low. Usually an email will cost less than a cent. As you can see, the cost is very minimal to launch an email marketing campaign.

However, there is also some cost involved in email marketing. For example, when you plan an email campaign, if you do not have in-house designers, you need to hire someone else to design a HTML email template for you. The cost of the template will depend on who you hire. Also, there is also a fee involved for copywriting the campaign too.

Now, let us move on to the disadvantages. The biggest disadvantage of email marketing is that your emails will sometimes be deemed as spam. Today, people are bombarded with lots of unsolicited emails. Email service providers have taken action to enforce more powerful spam filters.

Although spam filters are good at blocking spam mails, sometimes they also block legitimate emails too. To prevent this from happening, the subject line and content of your emails should not imply that they are spam. Avoid using words like « Free », « Discounts », « Coupon », etc.

When you are planning your email campaign, make sure that the content of the emails are planned carefully. Your emails should not always be pitching about your product or service. Provide other tips and information to your subscribers so that they will find it worthwhile to stay on your mailing list. When your subscribers trust you, they will be more receptive to your promotional emails. One thing that you must note is that every promotional email campaign should entice your subscribers to a call to action. There must be enticing call to action statements in your emails so that your subscribers are recommended to make a particular action such as purchasing a product.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing email marketing service.

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